Lindsay Lohan is suing E-Trade for $100 million over a Super Bowl ad featuring a “milkaholic” baby named Lindsay (above). The New York Post reports:

The ad — part of a series starring babies who play the stock market — features a boy apologizing to his girlfriend via video chat for not calling her the night before.

“And that milkaholic Lindsay wasn’t over?” the baby girl asks him suspiciously.
“Lindsay?” the boy replies, just before a baby girl sticks her head into the frame and slurs, “Milk-a-what?”

Lohan’s lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.
“They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”